Reputation Analytics - Public Opinion for Companies

Reputation Analytics: Public Opinion for Companies
https://CourseMega.com

English | March 30th, 2023 | ISBN: 022602962X | 496 pages | True EPUB | 5.14 MB

A scientific approach to corporate reputation from the field’s leading scholar.

Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.